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Communication Design

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Preamble

The MComm. Design (Masters in Communication Design) programme was launched to further intensify research and scholarship into design pedagogy, professional practice and contemporary communication culture. After 5 years in operations, situation on the ground calls for a review to give more impetus to its RESEARCH AND SCHOLARSHIP INTO DESIGN PEDAGOGY. With the University also reviewing its policy of MA and MPhil programmes, there was also the need to restructure the programme to reflect on the current university’s policy. The department is currently running a three-semester MComm Design and a four-semester, MPhil Design programmes. Design is the forefront of world’s solution and therefore, an effective design programme will not only require ingenuity of educators and their products, but will act as a catalyst for both primary and secondary industrialization.

 

Rationale

The programmes come on the heels of emerging challenges and the need for design research and design-based research.  As the only degree-awarding institution for Communication Design, current trends and future projections require that designers (both locally and internationally trained) advance and strengthened their training and be equipped with relevant research capabilities. Currently, design is seen as a generic force in almost all endeavours, apart being seen in its traditional role of providing graphic images or visual forms that categorically transform popular perceptions, people’s behaviour and the economy. It is also common nowadays for all sectors of both industrial and commercial players to recruit graphic/communication designers, who can work with the latest digital technology and know the most cost-effective production process. They are also expected to understand management principles and able to provide required solutions when the situation demands. The programme will therefore be opened to applicants with knowledge in inclusive design, universal design, industrial design, architectural design, environmental design and graphic design. 

 

Goals and Objectives

The programmes provide the opportunity for degree holders in traditional Graphic Design, and other design-related courses to upgrade their knowledge and skills, to acquire the appropriate professional skills and research knowledge that will lead to further advanced knowledge.

 At the end of the programme, MA graduates would be able to demonstrate exemplary problem-solving skills while MPhil graduates would be equipped with research-driven knowledge and skills, and to undertake research into design and design-related issues.

 

Outcome

 Graduates from the programme are expected to possess:

  1. The ability to conduct in-depth research and evaluation that enriches their visual imagination, understanding and concept development, and fosters their academic enlightenment;

  2. Heightened awareness about design-driven solutions and issues of questions such as the environment, sustainability, disability, gender influences;
  3. Skills in manipulating a variety of tools, materials and equipment to complete complex or difficult design-related tasks;
  4. Technical competence and organisational skills that produce successful graphic communication within their budget and on schedule;
  5. The capacity for research and teaching or instructing others in their specific specialities; and
  6. The ability to integrate their ideas within broader international perspectives and standards.