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Our Course Structure

COURSE STRUCTURE

YEAR ONE: SEMESTER 1

CODE COURSE TITLE P C T
DAD 151 BASIC DESIGN I 1 4 3
DAD 153 GENERAL DRAWING I 1 4 3
DAD 155 VISUAL COMMUNICATION I 1 4 3
ATH 151 INTRO TO AFRICAN ART & CULTURE 2 0 2
DAD 157 COMPUTER GRAPHICS I 1 4 3
DAD 159 BASIC PHOTOGRAPHY I 1 2 2
ENGL 157 COMMUNICATION SKILLS I 2 0 2
  TOTAL 9 18 18
         

 

 

 

 

 

 

 

 

YEAR ONE: SEMESTER 2

CODE COURSE TITLE P C T
DAD 152 BASIC DESIGN II 1 4 3
DAD 154 GENERAL DRAWING II 1 4 3
DAD 156 VISUAL COMMUNICATION II 1 4 3
ATH 152 GLOBAL ART HISTORY 2 0 2
DAD 158 COMPUTER GRAPHICS II 1 4 3
DAD 160 BASIC PHOTOGRAPHY II 1 2 2
ENGL 158 COMMUNICATION SKILLS II 2 0 2
  TOTAL 9 18 18
         

 

 

 

 

 

 

 

 

 

YEAR TWO: SEMESTER 1

CODE COURSE TITLE P C T
DAD 251 GRAPHIC DESIGN I 1 4 3
DAD 253 FIGURE DRAWING I 1 4 3
DAD 255 GRAPHIC DESIGN PRODUCTION I 2 2 3
DAD 257 COMPUTER GRAPHICS I 2 0 2
DAD 261 TYPOGRAPHY I 1 4 3
DAD 259 PHOTO CONCEPT & DESIGN I 1 2 2
ENGL 263 LITERATURE IN ENGLISH I 2 0 2
  ELECTIVES 1 2 2
  TOTAL 11 18 20

 

 

 

 

 

 

 

 

 

YEAR TWO: SEMESTER 2

CODE COURSE TITLE P C T
DAD 252 GRAPHIC DESIGN II 1 4 3
DAD 254 FIGURE DRAWING II 1 4 3
DAD 256 GRAPHIC DESIGN PRODUCTION II 2 2 3
DAD 258 COMPUTER GRAPHICS II 2 0 2
DAD 262 TYPOGRAPHY II 1 4 3
DAD 260 PHOTO CONCEPT & DESIGN II 1 2 2
ENGL 264 LITERATURE IN ENGLISH II 2 0 2
  ELECTIVES 1 2 2
  TOTAL 11 18 20

 

 

 

 

 

 

 

 

 

YEAR THREE: SEMESTER 1

CODE COURSE TITLE P C T
DAD 353 RESEARCH METHODS I 1 2 2
DAD 355 ADV. GRAPHIC DESIGN PRODUCTION II 0 4 2
DAD 357 ISSUES IN VISUAL COMMUNICATIN I 2 0 2
DAD 359 CREATIVE STRATEGY & COPY WRITING I 1 2 2
DAD 373 ADVANCED PHOTOGRAPHY I 1 2 2
  MAJORS (A, B & C) 3 12 9
  TOTAL 8 22 19

 

 

 

 

 

 

 

 

MAJORS

A: VISUAL COMMUNICATION DESIGN OPTION

CODE COURSE TITLE P C T
DAD 361 PUBLICATION DESIGN I 1 4 3
DAD 369 ADVERTISING DESIGN III 1 4 3
DAD 371 PACKAGE DESIGN I 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

B: ADVERTISING DESIGN & MEDIA MANAGEMENT OPTION

CODE COURSE TITLE P C T
DAD 363 ADVERTISING & PROMOTION 1 4 3
DAD 367 ADVERTISING PRODUCTION I 1 4 3
DAD 375 PRINCIPLES & PRACTICE OF PR I 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

C: CREATIVE MULTIMEDIA DESIGN OPTION

CODE COURSE TITLE P C T
DAD 365 ANIMATION I 1 4 3
DAD 377 MULTIMEDIA MANAGEMENT I 1 4 3
DAD 379 DIGITAL VIDEO PRODUCTION I 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

 

YEAR THREE: SEMESTER 2

CODE COURSE TITLE P C T
DAD 354 RESEARCH METHODS II 1 2 2
DAD 356 ADV. GRAPHIC DESIGN PRODUCTION II 0 4 2
DAD 358 ISSUES IN VISUAL COMMUNICATIN II 2 0 2
DAD 360 CREATIVE STRATEGY & COPY WRITING II 1 2 2
DAD 374 ADVANCED PHOTOGRAPHY II 1 2 2
  MAJORS (A, B & C) 3 12 9
  TOTAL 8 22 19

 

 

 

 

 

 

 

MAJORS

A: VISUAL COMMUNICATION DESIGN OPTION

CODE COURSE TITLE P C T
DAD 362 PUBLICATION DESIGN II 1 4 3
DAD 370 ADVERTISING DESIGN IV 1 4 3
DAD 372 PACKAGE DESIGN II 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

B: ADVERTISING DESIGN & MEDIA MANAGEMENT OPTION

CODE COURSE TITLE P C T
DAD 363 ADVERTISING PRODUCTION II 1 4 3
DAD 364 BRANDS MANAGEMENT 1 4 3
DAD 375 PRINCIPLES & PRACTICE OF PRII 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

C: CREATIVE MULTIMEDIA DESIGN OPTION

CODE COURSE TITLE P C T
DAD 366 ANIMATION II 1 4 3
DAD 378 MULTIMEDIA MANAGEMENT II 1 4 3
DAD 380 DIGITAL VIDEO PRODUCTION II 1 4 3
  TOTAL 3 12 9

 

 

 

 

 

 

 

YEAR THREE: INTERNSHIP (INDUSTRIAL ATTACHMENT)

REPORT TITLE COURSE OPTIONS
  1. Field Report
  1. Mini Project
  1. Portfolio
VISUAL COMMUNICATION DESIGN
CREATIVE MULTIMEDIA DESIGN
ADVERTISING DESIGN & MEDIA MANAGEMENT

 

 

 

 

 

 

 

YEAR FOUR: SEMESTER 1

CODE COURSE TITLE P C T
DAD 453 PROJECT/THESIS I 4 0 4
DAD 455 INTRO. TO MANAGEMENT (CONTRACT LAW) I 2 0 2
DAD 459 INTRO. TO WEB AND APP DESIGN I 1 4 3
DAD 489 MULTIMEDIA PRODUCTION MANAGEMENT 1 4 3
  MAJORS (A, B & C) 4 6 7
  TOTAL 12 16 19

 

 

 

 

 

 

 

 

MAJORS

A: VISUAL COMMUNICATION DESIGN OPTION

CODE COURSE TITLE P C T
DAD 457 ADV. GRAPHICS APPLICATIONS I 1 2 2
DAD 473 ADVERTISING DESIGN III 2 2 3
DAD 477 ADV. PACKAGE APPLICATIONS I 1 2 2
  TOTAL 4 6 7

 

 

 

 

 

 

B: ADVERTISING DESIGN & MEDIA MANAGEMENT OPTION

CODE COURSE TITLE P C T
DAD 467 ONLINE & SOCIAL MEDIA MARKETING 2 2 3
DAD 463 MARKETING RESEARCH 1 2 2
DAD 473 ADVERTISING DESIGN I 1 2 2
  TOTAL 4 6 7

 

 

 

 

 

 

C: CREATIVE MULTIMEDIA DESIGN OPTION

CODE COURSE TITLE P C T
DAD 491 INTERACTION DESIGN I 1 4 3
DAD 493 DIGITAL VIDEO PRODUCTION III 1 2 2
DAD 495 ANIMATION III 1 2 2
  TOTAL 3 8 7

 

 

 

 

 

 

 

YEAR FOUR: SEMESTER 2

 

CODE COURSE TITLE P C T
DAD 454 PROJECT/THESIS II 4 0 4
DAD 456 INTRO. TO MANAGEMENT (CONTRACT LAW) II 2 0 2
DAD 460 INTRO. TO WEB AND APP DESIGN II 1 4 3
DAD 490 ONLINE MEDIA TECHNOLOGY 1 4 3
  MAJORS (A, B & C) 3 8 7
  TOTAL 11 16 19

 

 

 

 

 

 

 

 

MAJORS

A: VISUAL COMMUNICATION DESIGN OPTION

CODE COURSE TITLE P C T
DAD 457 ADV. GRAPHICS APPLICATIONS II 1 2 2
DAD 473 ADVERTISING DESIGN IV 1 4 3
DAD 477 ADV. PACKAGE APPLICATIONS II 1 2 2
  TOTAL 3 8 7

 

 

 

 

 

 

B: ADVERTISING DESIGN & MEDIA MANAGEMENT OPTION

CODE COURSE TITLE P C T
DAD 468 EVENT MANAGEMENT 1 2 2
DAD 464 BASIC ACCOUNTING 1 2 2
DAD 474 PROJECT MANAGEMENT 2 2 3
  TOTAL 4 6 7

 

 

 

 

 

 

C: CREATIVE MULTIMEDIA DESIGN OPTION

CODE COURSE TITLE P C T
DAD 491 INTERACTION DESIGN II 1 4 2
DAD 493 DIGITAL VIDEO PRODUCTION IV 1 2 2
DAD 495 ANIMATION IV 1 2 3
  TOTAL 3 8 7

 

 

 

 

 

 

P: PRACTICAL HOURS     |     C: CREDIT HOURS     |     T: THEORY HOURS